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curriculum vitae

With 14+ years experience in digital media, bringing a proven knowledge of creative strategy, vision, communication, and management with an emphasis on entertainment and sports sponsorships for global brands.


   skills

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Creative Strategy

14+ years experienced senior creative leader with extensive expertise on both client and platform side - delivering award-winning ideas for global brands and the people who matter to them. Industry recognized solutions and seasoned manager for TV, sports, entertainment, global brand strategy and sponsorship activation across all digital platforms.

Management

Extensive experience managing large teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.

Software

Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, InDesign, Flash, Keynote, PowerPoint, HTML, JavaScript, CSS

   experience

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GLOBAL CREATIVE STRATEGY for Facebook & Instagram

US & UK // 2012-Present
Developing stories and solutions for some of the biggest brands across the world to connect with all the people they care about in ways those people care about most. I do this most recently and most often for sports & entertainment brands across EMEA.
- custom content development
- sponsorship solutions
- platform integrated experiences
- insight driven audience engagement

KEY BRANDS & PROJECTS
SKY SPORTS 2015/2016 PREMIER LEAGUE SEASON COVERAGE LAUNCH
"GAME OF THRONES" SEASON 5 LAUNCH FOR SKY ATLANTIC
NOW TV CHRISTMAS CAMPAIGN
ADIDAS SUPERCOLOR SHOE LAUNCH ON INSTAGRAM
"INSURGENT" FILM LAUNCH ON INSTAGRAM FOR EONE UK
NUTELLA NEW PRODUCT LAUNCH, FACEBOOK-FIRST IN ITALY
CANNES LIONS NEW "GLASS LION AWARD" LAUNCH WITH CANNES LIONS AND LEANIN.ORG
FACEBOOK CREATIVE STUDIO EMEA MARKET LAUNCH



CREATIVE DIRECTOR, DIGITAL EXPERIENCE for The Weather Channel

Atlanta, GA // 2011-2012
Leading strategic digital experience design for The Weather Channel across web, mobile, digital television, data visualization, and social media platforms. Developing, mentoring and identifying new discipline expertise for the digital experience design team of TWC. Defining experience opportunities across both corporate and strategic partnership deals for TWC worldwide.

KEY PROJECTS:
THE WEATHER CHANNEL GLOBAL NAVIGATION EXPERIENCE
Increased daily PV's by nearly 3 million, conversion rates by 60% through social integration and personalization of existing features

THE WEATHER CHANNEL MOBILE WEB REDESIGN
Integration of immersive weather experience to increase user value of sharing conditions with friends

THE WEATHER CHANNEL iPAD APP
Top 5 iPad App of all time by iTunes. Robust integration of UGC sub-brand “iWitness” throughout app. Featured on Fast Company Design and Lost Remote

CROSS PLATFORM COVERAGE OF HURRICANE IRENE Combined network and brand reporting with user-generated reporting through iWitness + real-time Twitter integration through custom social weather product


DIRECTOR OF DESIGN for CNN Digital Worldwide

Atlanta, GA // 2008-2011
Leading design direction and co-collaborated on strategic direction for CNN Digital's global presence across web, mobile, digital television, data visualization, and social media platforms. Managing creative staff across both Atlanta (global HQ) and London bureaus. Building, mentoring, and diversifying creative teams across web, print, branding, illustration, multi-media, video and mobile disciplines. Collaborating with and providing creative vision for new product concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives worldwide.

KEY PROJECTS:
CNN iPAD +iPHONE APPS
Webby Mobile Awards. Integrated UGC components to engage users through combination of CNN reporting and user stories. Recognized by Mashable

CNN ROYAL WEDDING FACEBOOK EXPERIENCE
Global television + web partnership for royal wedding live coverage and conversation with Facebook and Twitter integration

CNN'S GULF OIL SPILL CROSS-PLATFORM COVERAGE
Peabody Award

CNN's WORLD CUP TWITTER VISUALIZATION
RESULTS: Mashable's "7 Stunning World Cup Visualizations", Fast Company's "Infographic of the Day", Business Week, Business Insider, Twitter media, Royal Television Society

CNN.COM ENTERTAINMENT REDESIGN
RESULTS: 25% increase in traffic since redesign

CNN.com redesign
RESULTS: Webby Awards, American Business Awards, Society of Publication Designers Awards

CNN.COM + FACEBOOK COLLABORATION: 2009 PRESIDENTIAL INAUGURATION
RESULTS: Largest live video event in internet history


CREATIVE DIRECTOR for Think Monster

Atlanta, GA // 2006-2008
Head of creative leading strategic vision, new business development, and department growth and development. Leading and managing national cross-platform design and advertising projects, budgets, and department productivity. Key role in strategy and succession planning for department and business. Key strategic and creative lead on global client accounts such as SIEMENS + SIEMENS NASCAR. Developed recruiting strategy for BioSpace that integrated video resume service to connect talent and recruiters on a more personal level. Top Female Executive by international Stevie Awards for Women in Business.


CREATIVE DIRECTOR for Bayshore Solutions

Tampa, FL // 2004-2006
Creative direction and strategy for globally recognized, interactive firm. Ground up development and management of creative department process and strategy, including continued career development planning. Key member of new business development team leading creative vision for new business pitches and client strategy sessions with accounts such as United Way, Outback Steakhouse, and Swim ‘n Sport. Client solutions recognized by Webby awards, ADDY Awards, Web Marketing Awards, Horizon Interactive Awards, Summit Creative Awards.


DESIGN CONSULTANT for Strategic Agenda Media

London, UK // 2003
Lead creative consultant for media publishing venture. Concept, branding and digital marketing plan for series of satirical guidebooks to be distributed across UK and Europe.


SENIOR DESIGNER for Mean Street Solutions

Atlanta, GA // 2001-2003
Creative lead in research, vision, and design for implementation. Branding and identity design, web design and user experience, flash animation, digital illustration, and print design for brands nationwide. Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, television commercials and pitch concepts (including early hotel room personalization services) for clients such as Starwood Hotels + FedEx.


INTERACTIVE DESIGNER for HydrogenMedia

St. Petersburg, FL// 2000
Interactive designer and lead creative. Creating identities (logo/branding design), interactive web site design, and Flash animation. Collaborative work, company research, client meetings, and creative presentations for clients such as AAA South.

   industry affiliations

creative director news spacer 2015 Keynote speaker for OTTtvWorld Summit
2015 Keynote speaker for Valleywood 2015, the intersection of Silicon Valley and Hollywood
2015 Cannes Glass Lion Launch for Cannes Lions and Leanin.org
2013, 2014 Selected Judge for Facebook Awards
2010, 2011, 2015 Selected International Guest Judge for Web Marketing Awards
2011 Featured speaker "The Art of Social Media Storytelling" for American Advertising Federation
2010 International Judge for Applied Arts Interactive Awards, Canada
2009 Selected International Judge for the Stevie Awards for Women in Business
2008, 2009 Selected International Guest Judge for Web Marketing Awards
2008 Selected International Judge for Stevie Awards "Women Helping Women" Award
2008-2010 Director of Marketing for OneUnited USA, United Supporters Association
2007, 2008 Guest Juror for Annual Student Show for Creative Circus, Atlanta
2007 Portfolio Review Guest Judge for AIGA Atlanta Student Portfolio Review
2007 Guest Expert Panelist for AIGA Atlanta Portfolio Power Panel Event
2006-2010 Vice President on Executive Board for AIGA Atlanta
2006 Executive Board Member for AIGA Tampa Bay
2004-2006 Advisory Board Member for International Academy of Design and Technology
2004-2005, 2005-2006 Executive Board Member for American Advertising AD2 Tampa

   recognition

creative director news spacer 2015 Sky Sports 2015/16 Premier League launch by Marketing Magazine
2011 Webby Award Honoree by 2011 Webby Mobile Awards for CNN iPad App
2011 Peabody Award for CNN's Gulf Oil Spill coverage
2011 Shorty Awards Finalist for Best Integration of Social Media with Traditional Media with CNN Twitter World Cup Visualization + CNN Election Pulse
2011 Innovative News Winner by Royal Television Society’s TV Journalism Awards, UK
2011 App of the Week by iTunes for CNN iPad app
2010 App of the Day by Gizmodo for CNN iPad app
2010 Stunning World Cup Visualization by Mashable
2010 Infographic of the Day by Fast Company
2010 Best Political Site, Best Practices Nominee 14th Annual Webby Awards
2010 Best Video Site, Best Home Page by the American Business Awards
2010 Gold Medal, Site of the Year by the Society of Publication Designers
2008 Best Female Executive Finalist Int’l Stevie Awards for Women in Business
2008 2x Gold Winner for Interactive Excellence Horizon Interactive Awards
2008 Silver Award for Excellence in Web Marketing Summit Creative Awards
2007 Best Female Executive Finalist (1 of 4) Int’l Stevie Awards for Women in Business
2007 Gold and Silver Level Recognition W3 Awards
2006, 2007 Interactive Award Multiple Winner Horizon Interactive Awards
2006 Award for Excellence in Web Design Summit Creative Awards
2005 Top 30 Professionals Under 30 Nominee Tampa Bay Business Journal
2005, 2006, 2007 Web Marketing Award Multiple Winner Web Marketing Awards
2005 Webby Worthy Winner Webby Awards
2005, 2006 Silver ADDY Award for Interactive Media ADDY Awards

   education

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Bachelor of Fine Arts in Graphic Design with Honors

School of Art + Art History
University of Florida

   references

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Available upon request